Future of Work
Future of Work
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With the onset of a value-driven generation, H&M Germany was seeking solutions for how the company could empower their store employees to find purpose in their work. As a fellow at The Do School in Berlin, Germany we worked with H&M's leadership to design Futureworx, an organisational model for employee-led innovation.
Role: Research, Organisational Design | 3 months
The team conducted primary and secondary research that explored multiple factors about employee well-being and satisfaction. This included reviewing company reports, studying the organizational structure of H&M, studying several companies in and outside fashion/retail and speaking to organization behaviour experts.
To understand employees' needs, the team observed their routines on a workday, interviewed employees at three stores and conducted visioning exercises.
Based on our findings, solutions were developed under six categories. Early-stage prototypes were presented to the H&M team including sales advisors, store managers and senior management. Solutions included mindfulness reminders, self-rating performance systems, anonymous feedback, people-oriented targets, self-organized work schedules, and stories of leadership.
For the final deliverable, my team developed Futureworx, an organisational model for employee-led innovation. The model would be situated as an internal lab that facilitates innovation across 400 H&M stores, driven by employees to lead H&M into an experimental and collaborative future. A detailed report was shared with the H&M team including a detailed organisational model, a service blueprint, roles and responsibilities and financial implications.
Futureworx empowers store employees by giving them ownership to generate and pilot ideas at both the store level and the national level. It advocates the creation of an innovation fund drawn from 0.01% of overall national annual sales. It also suggests giving pre-paid and preapproved “innovation cards” with both time and money budgets to stores for implementing ideas at the store level.
This project was conducted alongside 18 fellows at The Do School in Berlin, Germany. The project was led by Rakesh Kasturi.
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