Local Forecast
Local Forecast
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Local Forecast (LF) was an online store and storytelling platform representing artists and design brands exploring fresh, creative culture in Sri Lanka. The platform brought together creatives who do original work, have socially inclusive models and are working towards being environmentally sustainable. The platform promoted collaboration, supported creative businesses and cultivated the creative ecosystem in Sri Lanka.
LF was an independent business, run by a team of five people. It was founded in response to needs of artists and designers seeking collaboration, affordable and value-aligned partners and access to larger consumer markets to sustain their creative businesses.
Co-founding a business has been a practice of taking strategic risks, balancing conflicting needs, adapting to changing contexts like the pandemic and thinking across macro and micro decisions.
Role: Co-Founder, Business Strategy, Partnerships, Curation, Creative Direction, Team Management | 2.5 years
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The store featured a curated collection of Sri Lankan-made artwork, clothing, homeware and accessories by a community of 20+ creatives from across the island and diaspora.
Each was featured with storytelling that highlighted the people behind the brands and how they are shaping creative culture in Sri Lanka.
Regional partnerships with festivals and businesses to create opportunities for creatives. In 2022, we curated a lineup of 8 Sri Lankan artists at EyeMyth Media Arts Festival in India for showcases, panel conversations and workshops.
The platform mobilized creatives to provide support to those in need in times of crisis such as the pandemic and SL economic crisis. We've donated a total of USD 31,000.00 to date.
Local Forecast was run along with co-founder, Buddhima Kurukulasuriya. Branding and web design is by Janveeka Gunaratne.
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